View in EDS PDF Full Text

Political Advertising in the 1990s: Expected Strategies, Voter Responses, and Public Policy Implications.

Saved in:
Bibliographic Details
Title: Political Advertising in the 1990s: Expected Strategies, Voter Responses, and Public Policy Implications.
Authors: Hill, Ronald Paul1 (AUTHOR)
Source: Advances in Consumer Research. 1991, Vol. 18 Issue 1, p715-719. 5p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 6522270
AccessLevel: 2
PubType: Conference
PubTypeId: conference
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Political Advertising in the 1990s: Expected Strategies, Voter Responses, and Public Policy Implications.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Hill%2C+Ronald+Paul%22">Hill, Ronald Paul</searchLink><relatesTo>1</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. 1991, Vol. 18 Issue 1, p715-719. 5p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=6522270
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 5
        StartPage: 715
    Titles:
      – TitleFull: Political Advertising in the 1990s: Expected Strategies, Voter Responses, and Public Policy Implications.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Hill, Ronald Paul
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 1991
              Type: published
              Y: 1991
          Identifiers:
            – Type: issn-print
              Value: 00989258
          Numbering:
            – Type: volume
              Value: 18
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Advances in Consumer Research
              Type: main
ResultId 1