Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks.

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Bibliographic Details
Title:	Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks.
Authors:	Aral, Sinan¹ (AUTHOR) sinan@stern.nyu.edu, Walker, Dylan¹ (AUTHOR) dwalker@stern.nyu.edu
Source:	Management Science (INFORMS). Sep2011, Vol. 57 Issue 9, p1623-1639. 17p. 4 Diagrams, 10 Charts, 3 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00251909
DOI:	10.1287/mnsc.1110.1421