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Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks.

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Title: Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks.
Authors: Aral, Sinan1 (AUTHOR) sinan@stern.nyu.edu, Walker, Dylan1 (AUTHOR) dwalker@stern.nyu.edu
Source: Management Science (INFORMS). Sep2011, Vol. 57 Issue 9, p1623-1639. 17p. 4 Diagrams, 10 Charts, 3 Graphs.
Database: Business Source Ultimate
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        Value: 10.1287/mnsc.1110.1421
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        Text: English
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              Text: Sep2011
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