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MELVIN T. COPELAND .

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Bibliographic Details
Title: MELVIN T. COPELAND .
Authors: McNair, Malcolm P.1
Source: Journal of Marketing. Oct57, Vol. 22 Issue 2, p181-184. 4p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 6744903
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PubType: Academic Journal
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        Value: 10.2307/1247218
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 181
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      – TitleFull: MELVIN T. COPELAND .
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              Text: Oct57
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              Y: 1957
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              Value: 22
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