APA (7th ed.) Citation

Cook Jr., P. W. (1957). New Technique for Intracompany Pricing. Harvard Business Review, 35(4), 74.

Chicago Style (17th ed.) Citation

Cook Jr., Paul W. "New Technique for Intracompany Pricing." Harvard Business Review 35, no. 4 (1957): 74.

MLA (9th ed.) Citation

Cook Jr., Paul W. "New Technique for Intracompany Pricing." Harvard Business Review, vol. 35, no. 4, 1957, p. 74.