APA (7th ed.) Citation

Zhang, J., & Breugelmans, E. (2012). The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior. Journal of Marketing Research (JMR), 49(1), 50. https://doi.org/10.1509/jmr.09.0211

Chicago Style (17th ed.) Citation

Zhang, Jie, and Els Breugelmans. "The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior." Journal of Marketing Research (JMR) 49, no. 1 (2012): 50. https://doi.org/10.1509/jmr.09.0211.

MLA (9th ed.) Citation

Zhang, Jie, and Els Breugelmans. "The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior." Journal of Marketing Research (JMR), vol. 49, no. 1, 2012, p. 50, https://doi.org/10.1509/jmr.09.0211.