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The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior.

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Title: The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior.
Authors: Zhang, Jie1, Breugelmans, Els2
Source: Journal of Marketing Research (JMR). Feb2012, Vol. 49 Issue 1, p50-65. 16p. 1 Diagram, 6 Charts, 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmr.09.0211
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        Text: English
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              Text: Feb2012
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