The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research.
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| Title: | The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research. |
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| Authors: | Blocker, Christopher P.1, Cannon, Joseph P.2, Panagopoulos, Nikolaos G.3, Sager, Jeffrey K.4 |
| Source: | Journal of Personal Selling & Sales Management. Winter2012, Vol. 32 Issue 1, p15-28. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 08853134 |
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| DOI: | 10.2753/PSS0885-3134320103 |
