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The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research.

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Title: The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research.
Authors: Blocker, Christopher P.1, Cannon, Joseph P.2, Panagopoulos, Nikolaos G.3, Sager, Jeffrey K.4
Source: Journal of Personal Selling & Sales Management. Winter2012, Vol. 32 Issue 1, p15-28. 14p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
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PubType: Academic Journal
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      – Type: doi
        Value: 10.2753/PSS0885-3134320103
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      – Code: eng
        Text: English
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      – TitleFull: The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research.
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            NameFull: Blocker, Christopher P.
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            NameFull: Cannon, Joseph P.
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            NameFull: Panagopoulos, Nikolaos G.
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              Text: Winter2012
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              Y: 2012
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              Value: 32
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