Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors.

Saved in:

Bibliographic Details
Title:	Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors.
Authors:	Erevelles, Sunil, Morgan, Fred, Buke, Ilkim, Nguyen, Rachel
Source:	Journal of International Consumer Marketing. 2002, Vol. 15 Issue 1, p91. 33p.
Database:	Business Source Ultimate

Description
ISSN:	08961530
DOI:	10.1300/J046v15n01_06