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Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors.

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Bibliographic Details
Title: Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors.
Authors: Erevelles, Sunil, Morgan, Fred, Buke, Ilkim, Nguyen, Rachel
Source: Journal of International Consumer Marketing. 2002, Vol. 15 Issue 1, p91. 33p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 7267800
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors.
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  Data: <searchLink fieldCode="AR" term="%22Erevelles%2C+Sunil%22">Erevelles, Sunil</searchLink><br /><searchLink fieldCode="AR" term="%22Morgan%2C+Fred%22">Morgan, Fred</searchLink><br /><searchLink fieldCode="AR" term="%22Buke%2C+Ilkim%22">Buke, Ilkim</searchLink><br /><searchLink fieldCode="AR" term="%22Nguyen%2C+Rachel%22">Nguyen, Rachel</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Consumer+Marketing%22">Journal of International Consumer Marketing</searchLink>. 2002, Vol. 15 Issue 1, p91. 33p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=7267800
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        Value: 10.1300/J046v15n01_06
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      – Code: eng
        Text: English
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        PageCount: 33
        StartPage: 91
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      – TitleFull: Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors.
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            NameFull: Morgan, Fred
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            NameFull: Buke, Ilkim
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            – D: 01
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              Text: 2002
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              Y: 2002
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