Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors.
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| Title: | Advertising Strategy in China: An Analysis of Cultural and Regulatory Factors. |
|---|---|
| Authors: | Erevelles, Sunil, Morgan, Fred, Buke, Ilkim, Nguyen, Rachel |
| Source: | Journal of International Consumer Marketing. 2002, Vol. 15 Issue 1, p91. 33p. |
| Database: | Business Source Ultimate |
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