APA (7th ed.) Citation

Shah, S., Horne, A., & Capellá, J. (2012). Good Data Won't Guarantee Good Decisions. Harvard Business Review, 90(4), 23.

Chicago Style (17th ed.) Citation

Shah, Shvetank, Andrew Horne, and Jaime Capellá. "Good Data Won't Guarantee Good Decisions." Harvard Business Review 90, no. 4 (2012): 23.

MLA (9th ed.) Citation

Shah, Shvetank, et al. "Good Data Won't Guarantee Good Decisions." Harvard Business Review, vol. 90, no. 4, 2012, p. 23.