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Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising.

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Bibliographic Details
Title: Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising.
Authors: Craig, Adam W1, Loureiro, Yuliya Komarova2, Wood, Stacy3, Vendemia, Jennifer M.C4
Source: Journal of Marketing Research (JMR). Jun2012, Vol. 49 Issue 3, p361-372. 12p. 2 Color Photographs, 1 Diagram, 1 Graph.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmr.09.0007