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Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising.

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Title: Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising.
Authors: Craig, Adam W1, Loureiro, Yuliya Komarova2, Wood, Stacy3, Vendemia, Jennifer M.C4
Source: Journal of Marketing Research (JMR). Jun2012, Vol. 49 Issue 3, p361-372. 12p. 2 Color Photographs, 1 Diagram, 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1509/jmr.09.0007
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 361
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      – TitleFull: Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising.
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            NameFull: Craig, Adam W
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            NameFull: Loureiro, Yuliya Komarova
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            NameFull: Wood, Stacy
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              Text: Jun2012
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              Y: 2012
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              Value: 49
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