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Kaufmotive indischer Nachfrager - Eine branchen- und segmentspezifische Analyse.

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Title: Kaufmotive indischer Nachfrager - Eine branchen- und segmentspezifische Analyse.
Authors: Becker, Christian cbecker@koeln.de, Burmann, Christoph burmann@uni-bremen.de
Source: Marketing Review St. Gallen. Jun2012, Vol. 29 Issue 3, p14-21. 8p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Review+St%2E+Gallen%22">Marketing Review St. Gallen</searchLink>. Jun2012, Vol. 29 Issue 3, p14-21. 8p.
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        Value: 10.1365/s11621-012-0132-7
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        Text: German
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              Text: Jun2012
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