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Vom Callcenteragent zum Markenbotschafter.

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Bibliographic Details
Title: Vom Callcenteragent zum Markenbotschafter.
Authors: Burmann, Christoph1 burmann@uni-bremen.de, König, Verena2 verena.koenig@dhbw-mannheim.de
Source: Zeitschrift Führung und Organisation. mai/jun2012, Vol. 81 Issue 3, p198-202. 5p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Zeitschrift+Führung+und+Organisation%22">Zeitschrift Führung und Organisation</searchLink>. mai/jun2012, Vol. 81 Issue 3, p198-202. 5p.
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        Text: German
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              Text: mai/jun2012
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