APA (7th ed.) Citation

Milliot, J. (2012). What Happened To the Long Tail? Publishers Weekly, 259(32), 4.

Chicago Style (17th ed.) Citation

Milliot, Jim. "What Happened To the Long Tail?" Publishers Weekly 259, no. 32 (2012): 4.

MLA (9th ed.) Citation

Milliot, Jim. "What Happened To the Long Tail?" Publishers Weekly, vol. 259, no. 32, 2012, p. 4.