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Brand emotional connection and loyalty.

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Bibliographic Details
Title: Brand emotional connection and loyalty.
Authors: Loureiro, Sandra Maria Correia, Ruediger, Kaufmann Hans, Demetris, Vrontis
Source: Journal of Brand Management. Oct2012, Vol. 20 Issue 1, p13-27. 15p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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