APA (7th ed.) Citation

Duhachek, A., Agrawal, N., & Han, D. (2012). Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages. Journal of Marketing Research (JMR), 49(6), 928. https://doi.org/10.1509/jmr.10.0244

Chicago Style (17th ed.) Citation

Duhachek, Adam, Nidhi Agrawal, and DaHee Han. "Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages." Journal of Marketing Research (JMR) 49, no. 6 (2012): 928. https://doi.org/10.1509/jmr.10.0244.

MLA (9th ed.) Citation

Duhachek, Adam, et al. "Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages." Journal of Marketing Research (JMR), vol. 49, no. 6, 2012, p. 928, https://doi.org/10.1509/jmr.10.0244.