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Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.

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Title: Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.
Authors: Duhachek, Adam1, Agrawal, Nidhi2, Han, DaHee3
Source: Journal of Marketing Research (JMR). Dec2012, Vol. 49 Issue 6, p928-941. 14p. 2 Color Photographs, 3 Black and White Photographs, 1 Diagram, 2 Charts, 1 Graph.
Database: Business Source Ultimate
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        Value: 10.1509/jmr.10.0244
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      – Code: eng
        Text: English
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        StartPage: 928
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      – TitleFull: Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.
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              Text: Dec2012
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              Y: 2012
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