Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.

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Bibliographic Details
Title:	Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.
Authors:	Duhachek, Adam¹, Agrawal, Nidhi², Han, DaHee³
Source:	Journal of Marketing Research (JMR). Dec2012, Vol. 49 Issue 6, p928-941. 14p. 2 Color Photographs, 3 Black and White Photographs, 1 Diagram, 2 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmr.10.0244