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Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills.

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Title: Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills.
Authors: Hughes, Douglas1 dhughes@msu.edu, Bon, Joël2 jlebon@bauer.uh.edu, Rapp, Adam3 arapp@cba.ua.edu
Source: Journal of the Academy of Marketing Science. Jan2013, Vol. 41 Issue 1, p91-110. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Academy+of+Marketing+Science%22">Journal of the Academy of Marketing Science</searchLink>. Jan2013, Vol. 41 Issue 1, p91-110. 20p.
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        Value: 10.1007/s11747-012-0311-8
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        Text: English
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        StartPage: 91
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      – TitleFull: Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills.
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              Text: Jan2013
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