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Exploring the challenges facing female athletes as endorsers.

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Title: Exploring the challenges facing female athletes as endorsers.
Authors: ANTIL, JOHN H.1, BURTON, RICK2, ROBINSON, MATTHEW J.3
Source: Journal of Brand Strategy. Autumn2012, Vol. 1 Issue 3, p292-307. 16p. 3 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 85200222
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Exploring the challenges facing female athletes as endorsers.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Autumn2012, Vol. 1 Issue 3, p292-307. 16p. 3 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=85200222
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        Value: 10.69554/hbmo8299
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 292
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      – TitleFull: Exploring the challenges facing female athletes as endorsers.
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              Text: Autumn2012
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              Y: 2012
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