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Exploring the challenges facing female athletes as endorsers.

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Bibliographic Details
Title: Exploring the challenges facing female athletes as endorsers.
Authors: ANTIL, JOHN H.1, BURTON, RICK2, ROBINSON, MATTHEW J.3
Source: Journal of Brand Strategy. Autumn2012, Vol. 1 Issue 3, p292-307. 16p. 3 Charts.
Database: Business Source Ultimate
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