APA (7th ed.) Citation

Kanitz, C., & Burmann, C. (2012). The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.). Marketing Review, 12(3), 309. https://doi.org/10.1362/146934712X13420906885520

Chicago Style (17th ed.) Citation

Kanitz, Christopher, and Christoph Burmann. "The Challenge of Pharmaceutical Brand Architecture: A Theoretical Analysis Based on the Brand Architecture Model (B.A.M.)." Marketing Review 12, no. 3 (2012): 309. https://doi.org/10.1362/146934712X13420906885520.

MLA (9th ed.) Citation

Kanitz, Christopher, and Christoph Burmann. "The Challenge of Pharmaceutical Brand Architecture: A Theoretical Analysis Based on the Brand Architecture Model (B.A.M.)." Marketing Review, vol. 12, no. 3, 2012, p. 309, https://doi.org/10.1362/146934712X13420906885520.