The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.).

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Bibliographic Details
Title:	The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.).
Authors:	Kanitz, Christopher¹ christopher.kanitz@uni-bremen.de, Burmann, Christoph¹
Source:	Marketing Review. Autumn2012, Vol. 12 Issue 3, p309-326. 18p.
Database:	Business Source Ultimate

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