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Augen auf bei der Sponsorenwahl.

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Title: Augen auf bei der Sponsorenwahl.
Authors: Burmann, Christoph1 burmann@uni-bremen.de, Schade, Michael1 mschade@uni-bremen.de, Kanitz, Christopher1 christopher.kanitz@uni-bremen.de
Source: Marketing Review St. Gallen. Jan2013, Vol. 30 Issue 1, p36-45. 10p.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1365/s11621-013-0187-0
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      – Code: ger
        Text: German
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        PageCount: 10
        StartPage: 36
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      – TitleFull: Augen auf bei der Sponsorenwahl.
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            NameFull: Schade, Michael
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              Text: Jan2013
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              Y: 2013
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