Understanding poverty and promoting poverty alleviation through transformative consumer research
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| Title: | Understanding poverty and promoting poverty alleviation through transformative consumer research |
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| Authors: | Blocker, Christopher P.1 chris_blocker@baylor.edu, Ruth, Julie A.2, Sridharan, Srinivas3, Beckwith, Colin4, Ekici, Ahmet5, Goudie-Hutton, Martina6, Rosa, José Antonio7, Saatcioglu, Bige8, Talukdar, Debabrata9, Trujillo, Carlos10, Varman, Rohit11 |
| Source: | Journal of Business Research. Aug2013, Vol. 66 Issue 8, p1195-1202. 8p. |
| Database: | Business Source Ultimate |
| ISSN: | 01482963 |
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| DOI: | 10.1016/j.jbusres.2012.08.012 |
