HOW ENVIRONMENTAL CHANGES INFLUENCE THE GROWING IMPORTANCE OF CORPORATE BRANDING AND REPUTATION?

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Bibliographic Details
Title:	HOW ENVIRONMENTAL CHANGES INFLUENCE THE GROWING IMPORTANCE OF CORPORATE BRANDING AND REPUTATION?
Authors:	FIGIEL, ADAM¹, SZROMNIK, ANDRZEJ
Source:	International Journal of Management Cases. 2012, Vol. 14 Issue 1, p198-206. 9p.
Database:	Business Source Ultimate

Description
ISSN:	17416264
DOI:	10.5848/apbj.2012.00020