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HOW ENVIRONMENTAL CHANGES INFLUENCE THE GROWING IMPORTANCE OF CORPORATE BRANDING AND REPUTATION?

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Title: HOW ENVIRONMENTAL CHANGES INFLUENCE THE GROWING IMPORTANCE OF CORPORATE BRANDING AND REPUTATION?
Authors: FIGIEL, ADAM1, SZROMNIK, ANDRZEJ
Source: International Journal of Management Cases. 2012, Vol. 14 Issue 1, p198-206. 9p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.5848/apbj.2012.00020
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 198
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      – TitleFull: HOW ENVIRONMENTAL CHANGES INFLUENCE THE GROWING IMPORTANCE OF CORPORATE BRANDING AND REPUTATION?
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              Text: 2012
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              Y: 2012
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