Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia).

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Title: Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia).
Alternate Title: A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia).
Un cas pratique pour l'analyse du neuromarketing visuel dans le centre commercial Ventura Plaza (Cúcuta, Colombie).
Authors: Avendaño Castro, William R.1 wrac2008@hotmail.com
Source: Cuadernos de Administración. jan-jun2013, Vol. 29 Issue 49, p17-27. 11p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia).
– Name: TitleAlt
  Label: Alternate Title
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  Data: A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia).<br />Un cas pratique pour l'analyse du neuromarketing visuel dans le centre commercial Ventura Plaza (Cúcuta, Colombie).
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  Data: <searchLink fieldCode="AR" term="%22Avendaño+Castro%2C+William+R%2E%22">Avendaño Castro, William R.</searchLink><relatesTo>1</relatesTo><i> wrac2008@hotmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Cuadernos+de+Administración%22">Cuadernos de Administración</searchLink>. jan-jun2013, Vol. 29 Issue 49, p17-27. 11p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=89993123
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.25100/cdea.v29i49.60
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      – Code: spa
        Text: Spanish
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        PageCount: 11
        StartPage: 17
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      – TitleFull: Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia).
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            NameFull: Avendaño Castro, William R.
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            – D: 01
              M: 01
              Text: jan-jun2013
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              Y: 2013
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              Value: 29
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              Value: 49
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            – TitleFull: Cuadernos de Administración
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