Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia).
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| Title: | Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia). |
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| Alternate Title: | A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia). Un cas pratique pour l'analyse du neuromarketing visuel dans le centre commercial Ventura Plaza (Cúcuta, Colombie). |
| Authors: | Avendaño Castro, William R.1 wrac2008@hotmail.com |
| Source: | Cuadernos de Administración. jan-jun2013, Vol. 29 Issue 49, p17-27. 11p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 89993123 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia). – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia).<br />Un cas pratique pour l'analyse du neuromarketing visuel dans le centre commercial Ventura Plaza (Cúcuta, Colombie). – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Avendaño+Castro%2C+William+R%2E%22">Avendaño Castro, William R.</searchLink><relatesTo>1</relatesTo><i> wrac2008@hotmail.com</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Cuadernos+de+Administración%22">Cuadernos de Administración</searchLink>. jan-jun2013, Vol. 29 Issue 49, p17-27. 11p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=89993123 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.25100/cdea.v29i49.60 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 11 StartPage: 17 Titles: – TitleFull: Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia). Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Avendaño Castro, William R. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: jan-jun2013 Type: published Y: 2013 Identifiers: – Type: issn-print Value: 01204645 Numbering: – Type: volume Value: 29 – Type: issue Value: 49 Titles: – TitleFull: Cuadernos de Administración Type: main |
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