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Influence of packaging visual complexity upon attention to the brand.

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Title: Influence of packaging visual complexity upon attention to the brand.
Alternate Title: El efecto de la complejidad visual del embalaje sobre la atención acordada a la marca.
Effet de la complexité visuelle du packaging sur l'attention portée à la marque.
Authors: Lajante, Mathieu, Droulers, Olivier, Jamet, Eric, Lacoste-Badie, Sophie, Minvielle, Morgane
Source: Revue des Sciences de Gestion. Mai/Aou2013, Vol. 48 Issue 261/262, p10-10. 1/3p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: El efecto de la complejidad visual del embalaje sobre la atención acordada a la marca.<br />Effet de la complexité visuelle du packaging sur l'attention portée à la marque.
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  Data: <searchLink fieldCode="JN" term="%22Revue+des+Sciences+de+Gestion%22">Revue des Sciences de Gestion</searchLink>. Mai/Aou2013, Vol. 48 Issue 261/262, p10-10. 1/3p.
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      – Code: fre
        Text: French
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            NameFull: Droulers, Olivier
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            NameFull: Jamet, Eric
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            NameFull: Lacoste-Badie, Sophie
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              Text: Mai/Aou2013
              Type: published
              Y: 2013
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              Value: 48
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              Value: 261/262
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