THE IMPACT OF MARKETING EXPERIMENTS ON THE RELATIONSHIP BETWEEN SOFTWARE PRODUCERS AND THEIR RETAILERS.
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| Title: | THE IMPACT OF MARKETING EXPERIMENTS ON THE RELATIONSHIP BETWEEN SOFTWARE PRODUCERS AND THEIR RETAILERS. |
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| Authors: | Bianca, Boitor Axenia1 bianca.boitor@unitbv.ro, Andreea, Herțanu1 andreea.hertanu@unitbv.ro |
| Source: | Annals of the University of Oradea, Economic Science Series. Jul2013, Vol. 22 Issue 1, p1723-1732. 10p. |
| Database: | Business Source Ultimate |
| ISSN: | 1222569X |
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