APA (7th ed.) Citation

Boire, R. (2013). Predictive analytics: The power to predict who will click, buy, lie, or die. Journal of Marketing Analytics, 1(3), 184. https://doi.org/10.1057/jma.2013.14

Chicago Style (17th ed.) Citation

Boire, Richard. "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die." Journal of Marketing Analytics 1, no. 3 (2013): 184. https://doi.org/10.1057/jma.2013.14.

MLA (9th ed.) Citation

Boire, Richard. "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die." Journal of Marketing Analytics, vol. 1, no. 3, 2013, p. 184, https://doi.org/10.1057/jma.2013.14.