Predictive analytics: The power to predict who will click, buy, lie, or die.
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| Title: | Predictive analytics: The power to predict who will click, buy, lie, or die. |
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| Authors: | Boire, Richard1 |
| Source: | Journal of Marketing Analytics. Aug2013, Vol. 1 Issue 3, p184-185. 2p. |
| Database: | Business Source Ultimate |
| ISSN: | 20503318 |
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| DOI: | 10.1057/jma.2013.14 |
