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Predictive analytics: The power to predict who will click, buy, lie, or die.

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Title: Predictive analytics: The power to predict who will click, buy, lie, or die.
Authors: Boire, Richard1
Source: Journal of Marketing Analytics. Aug2013, Vol. 1 Issue 3, p184-185. 2p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1057/jma.2013.14
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        StartPage: 184
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      – TitleFull: Predictive analytics: The power to predict who will click, buy, lie, or die.
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              Text: Aug2013
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