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Brand Delivery — Erfolgsfaktor der Markenführung.

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Title: Brand Delivery — Erfolgsfaktor der Markenführung.
Authors: Burmann, Christoph1 burmann@uni-bremen.de, Ulbricht, Anna Maleen2 m.ulbricht@uni-bremen.de
Source: Marketing Review St. Gallen. Dec2013, Vol. 30 Issue 6, p12-21. 10p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Review+St%2E+Gallen%22">Marketing Review St. Gallen</searchLink>. Dec2013, Vol. 30 Issue 6, p12-21. 10p.
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        Value: 10.1365/s11621-013-0296-9
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        Text: German
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              Text: Dec2013
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