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BRAND EMOTIONAL CREDIBILITY: EFFECTS OF MIXED EMOTIONS ABOUT BRANDED PRODUCTS WITH VARYING CREDIBILITY.

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Bibliographic Details
Title: BRAND EMOTIONAL CREDIBILITY: EFFECTS OF MIXED EMOTIONS ABOUT BRANDED PRODUCTS WITH VARYING CREDIBILITY.
Authors: MILETI, ANTONIO1, PRETE, M. IRENE1, GUIDO, GIANLUIGI1 gianluigi.guido@unisalento.it
Source: Psychological Reports. Oct2013, Vol. 113 Issue 2, p404-419. 16p.
Database: Business Source Ultimate
Description
ISSN:00332941
DOI:10.2466/31.07.PR0.113x22z7