WORD OF MOUTH: WHAT WE KNOW AND WHAT WE HAVE YET TO LEARN.
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| Title: | WORD OF MOUTH: WHAT WE KNOW AND WHAT WE HAVE YET TO LEARN. |
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| Authors: | Lang, Bodo1 b.lang@auckland.ac.nz, Hyde, Kenneth F.2 |
| Source: | Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2013, Vol. 26, p1-18. 18p. |
| Database: | Business Source Ultimate |
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