APA (7th ed.) Citation

Shu, S. B., & Carlson, K. A. (2014). When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings. Journal of Marketing, 78(1), 127. https://doi.org/10.1509/jm.11.0504

Chicago Style (17th ed.) Citation

Shu, Suzanne B., and Kurt A. Carlson. "When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings." Journal of Marketing 78, no. 1 (2014): 127. https://doi.org/10.1509/jm.11.0504.

MLA (9th ed.) Citation

Shu, Suzanne B., and Kurt A. Carlson. "When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings." Journal of Marketing, vol. 78, no. 1, 2014, p. 127, https://doi.org/10.1509/jm.11.0504.