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Ethical and legal foundations of relational marketing exchanges.

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Bibliographic Details
Title: Ethical and legal foundations of relational marketing exchanges.
Authors: Gundlach, Gregory T.1, Murphy, Patrick E.2
Source: Journal of Marketing. Oct93, Vol. 57 Issue 4, p35. 12p. 2 Charts, 1 Graph.
Database: Business Source Ultimate
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        Value: 10.2307/1252217
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        Text: English
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              Text: Oct93
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              Y: 1993
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