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Vermittlung von Markenerlebnissen durch die Nutzung von Big Data.

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Title: Vermittlung von Markenerlebnissen durch die Nutzung von Big Data.
Authors: Burmann, Christoph1 burmann@uni-bremen.de, Kleine-Kalmer, Barbara1 barbara.kleine-kalmer@unibremen.de, Hemmann, Frank1 f.hemmann@uni-bremen.de
Source: Marketing Review St. Gallen. Feb2014, Vol. 31 Issue 1, p56-67. 12p.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1365/s11621-014-0321-7
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      – Code: ger
        Text: German
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        PageCount: 12
        StartPage: 56
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      – TitleFull: Vermittlung von Markenerlebnissen durch die Nutzung von Big Data.
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            NameFull: Burmann, Christoph
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            NameFull: Kleine-Kalmer, Barbara
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              Text: Feb2014
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              Y: 2014
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              Value: 31
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