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Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars.

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Title: Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars.
Authors: Tran, Gina A.1, Strutton, David2
Source: Psychology & Marketing. Apr2014, Vol. 31 Issue 4, p294-305. 12p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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