Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response.
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| Title: | Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response. |
|---|---|
| Authors: | Darley, William K.1, Smith, Robert E.2 |
| Source: | Journal of Advertising. Spring95, Vol. 24 Issue 1, p41-56. 16p. 5 Charts. |
| Database: | Business Source Ultimate |
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