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Efectos de la extensión de marca de distribuidor en el eje calidad-precio.

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Title: Efectos de la extensión de marca de distribuidor en el eje calidad-precio.
Alternate Title: Effects of store brand extensions along the quality-price continuum.
Authors: González-Benito, Óscar oscargb@usal.es, Martos- Partal, Mercedes1 mmartos@usal.es
Source: Universia Business Review. 2014, Issue 41, p60-79. 20p.
Database: Business Source Ultimate
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  Data: Efectos de la extensión de marca de distribuidor en el eje calidad-precio.
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  Data: Effects of store brand extensions along the quality-price continuum.
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  Data: <searchLink fieldCode="JN" term="%22Universia+Business+Review%22">Universia Business Review</searchLink>. 2014, Issue 41, p60-79. 20p.
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        Text: Spanish
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      – TitleFull: Efectos de la extensión de marca de distribuidor en el eje calidad-precio.
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              Text: 2014
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