APA (7th ed.) Citation

Quelch, J. A., & Harding, D. (1996). Brands Versus Private Labels: Fighting to Win. Harvard Business Review, 74(1), 99.

Chicago Style (17th ed.) Citation

Quelch, John A., and David Harding. "Brands Versus Private Labels: Fighting to Win." Harvard Business Review 74, no. 1 (1996): 99.

MLA (9th ed.) Citation

Quelch, John A., and David Harding. "Brands Versus Private Labels: Fighting to Win." Harvard Business Review, vol. 74, no. 1, 1996, p. 99.