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Brands Versus Private Labels: Fighting to Win.

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Bibliographic Details
Title: Brands Versus Private Labels: Fighting to Win.
Authors: Quelch, John A.1, Harding, David2
Source: Harvard Business Review. Jan/Feb1996, Vol. 74 Issue 1, p99-109. 11p. 3 Color Photographs, 2 Graphs.
Database: Business Source Ultimate
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              Text: Jan/Feb1996
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