Brands Versus Private Labels: Fighting to Win.
Saved in:
| Title: | Brands Versus Private Labels: Fighting to Win. |
|---|---|
| Authors: | Quelch, John A.1, Harding, David2 |
| Source: | Harvard Business Review. Jan/Feb1996, Vol. 74 Issue 1, p99-109. 11p. 3 Color Photographs, 2 Graphs. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
