APA (7th ed.) Citation

Novak, T. P., de Leeuw, J., & MacEvoy, B. (1992). Richness Curves for Evaluating Market Segmentation. Journal of Marketing Research (JMR), 29(2), 254. https://doi.org/10.2307/3172574

Chicago Style (17th ed.) Citation

Novak, Thomas P., Jan de Leeuw, and Bruce MacEvoy. "Richness Curves for Evaluating Market Segmentation." Journal of Marketing Research (JMR) 29, no. 2 (1992): 254. https://doi.org/10.2307/3172574.

MLA (9th ed.) Citation

Novak, Thomas P., et al. "Richness Curves for Evaluating Market Segmentation." Journal of Marketing Research (JMR), vol. 29, no. 2, 1992, p. 254, https://doi.org/10.2307/3172574.